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Blog Posts

Brazilian “Kinda” Profitable Film Genre

I was hired by a local producer to produce this graphic  that represents all the Brazilian comedies released in theaters from 2009 to 2013. It was really painful to sort through the data provided by the government because for them there are only three genres: “Live Action”, “Animation” and “Documentary”. So yes, I had to hand pick every one, even the ones no one knows about and were release in only one movie theater. (click here for the PFD) The producer had an appointment to pitch her own feature to the Brazilian government and liked my idea that movies should be produced with at least know some idea of what similar projects managed to profit. I was glad to do it because, in Brazil, filmmakers usually couldn’t care less. In my opinion this was only requested because the Comedy Genre is the only one with actual competition for a market share. Thus, the new and increasing need to plan for it. It’s great to see some peaks of obvious profit but since this data doesn’t take into account the costs of distribution it’s hard to tell witch ones survived in the end but I’d guess that the ones that didn’t make more than double the price tag actually failed at the box office. On the positive side, there are some good examples of successful films for many reasons that the filmmakers should take a closer look because they surely go beyond a good story (even if it’s the most important part of the film). Want to know more abut the Brazilian market? Check out my last post! The top... read more

The Beauty of Data

I’ve always been interested in data and it’s uses but it was only when I saw the TED Talk “The Beauty of Data Visualization” by David here that I was completely sold on the idea. So I started on own investigations on the current technologies used by the data people and I found this little piece of software called NodeBox, which is a free to use and the node workflow reminded me of Nuke, so I was half way there already. It saves PDFs so you can open the curves in Illustrator to make it pretty (or organize all those little lines), it’s pretty awesome how easy it is to edit there. But hey, one needs data in order to play with these tools. That’s when I came across the SUPER cool, easy to use and powerful Import.IO. It’s a webcrawler like no other and they have the coolest community and classes all the time. At the same time I had to develop some simple SQLite skills to organize multiple tables, some not from the web, into one beautiful data set of the topic that I love to debate the most: “Why Brazilian cinema can’t move forward”. Thanks to boxofficemojo.com for most of this data! Of course there are many different starting points but mainly it relates to filmmakers not willing to make a movie for profit, but this is another post all together. The result you can see here. (For PDF – 15Mb – here). With data visualization is easy to see that despite the fact that foreign films make a lot of money in this market, the... read more